In SEO, traffic refers to the visibility of any website to others i.e. the number of users entering a website and clicks on different website pages. As much traffic as you get for your website, the better would be the chance to get on the top list of search engines. Your business will potentially be profitable by getting more traffic on your site. However, to achieve this zone, it is very useful to take the services of experienced SEO firm. A good firm like http://www.linkshake.co.il/search-engine-optimization/
is working on the new traffic generation techniques that truly work well for your niche. Though, you can look for some more SEO firms as well.