Advantages and disadvantages of URL Shortening?

asked Apr 4, 2013 in General by DinoGuy (2,130 points)
I’ve noticed that lately many website administrators are using short URLs. This got me curious on the advantages and disadvantages of this practice. If anyone would like to share their thoughts on this I’d be delighted.
Thank you..

1 Answer

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answered Apr 4, 2013 by TopNet (10,360 points)
There are some emails programs that don’t work well with long URLs, so for instant if you have a mailing list receiving updates when you publish a new post, some people won’t be able to click the links. Also long URLs are difficult to send using SMS message services like Twitter. As for the disadvantages, it is good for search engines rankings to have keyword phrases in the URL of a page.